Anja Schneider “Budućnost je ženska i to već sada može da se oseti” | Intervju + English version

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Anja Schneider intervju interview 2018

Iako je previše skromna da prizna – Anja Schneider je na neki način “jedna-žena-bend” za nas. Od DJ-a, radio host-a, A&R menadžera, label menadžera, biznis žene, savetnika u muzičkoj industriji, producenta i što je najbitnije mame, ona je uspela da sve dotakne i da bude na ovoj klupskoj sceni preko 15 godina. Nedavno je napustila svoju Mobilee etiketu i počela je sveže sa njenom ličnom SoUs etiketom sa skoro izdatim “SoMe” albumom. Dobili smo priliku da popričamo malo sa njom i da upoznamo ovu super damu. Uživajte!

Even though she is far to humble to admit – Anja Schneider is “one-woman-band” in a certain way for us. From DJ, radio host, A&R manager, label manager, business woman, advisor in music industry, producer and the most important – mom, she’s managed to touch everything and to be on top of this clubbing game for over 15 years. She recently quit her Mobilee imprint and started fresh with her personal SoUs imprint with just released “SoMe” album. We got a chance to chat with her a bit and get to know this super lady. Enjoy!

Zdravo Anja, oduševljeni smo što si sa nama ovde. Ovo je bila velika godina za tebe sa novim projektima i svim okolo – zato hajde da počnemo od početka.

Hello Anja, we are delighted to have you here. It’s a big year for you with your new projects and everything around it – so let’s get to it from the start.

1. Otvorila si SoUs etiketu sa svojim novim albumom “SoMe” – šta je bio ključni trenutak kod tebe da se to desi?

Potreban mi je bio nov izazov i imala sam osećaj da sam sa Mobilee sve ostvarila što sam mogla. Potrebna mi je bila umetnička promena i više kreativnosti i koncentracije na muziku. Imala sam osećaj da sam bila toliko uključena oko etiketa i brend menadžmenta da sam izbuila konekciju sa muzikom. Potrebno mi je bilo prostora za sebe.

1. You’ve started SoUs imprint with the release of your new album “SoMe” – what was a breaking point for you to make this happen?

I needed a new challenge and had the feeling that with mobilee I reached everything I could. I needed a new artistic change and more time for my creativity and my concentration on music. I had the feeling I was so involved with the label and brand management that I lost my connection to the music. I needed more space for myself.

2. Tvoj album predstavlja novu i staru Anju Schneider na koju smo navikli. Šta je bila najveća prepreka za tebe da spremiš nov album?

Dala sam sebi svo vreme koje sam htela. Bez pritisaka. Bez rasporeda za izdanje i htela sam da spojim neke granice.

2. Your album represents some old and new Anja Schneider that we got used to it. What was the biggest obstacle for you to prepare it?

The project gave me all the time I needed and without pressure – i.e. a release schedule. The challenge was to cross different sound borders and styles.

Anja Schneider intervju interview 2018

3. Ako ne grešimo. Ti si mama jednog divnog momka (ili čoveka već). Da li osećaš da je industrija prijateljski nastrojena prema ženama koje žele karijeru i familiju? Šta bi bio tvoj savet za mlade dame koje žele da se upute na ovo polje gde muškarci dominiraju?

Nisam sama u ovom biznisu. Ima toliko puno sjajnih ženskih DJ-eva okolo koje takođe imaju familiju i treba da organizuju sve. Kao i svaka mama uostalom. Jedini savet koji uvek dajem je “budite ono što jeste i verujte u to”. Idite preko vaših sumnji i strahova i činite ono što zaista osećate.

3. If we don’t mistake. You are a mom of one beautiful boy (or man already). Do you feel that the industry is friendly towards women who also wants a career and a family? What would your be advice to the young ladies that wants to make it in this field where man dominate?

I’m not alone in this business. There are a lot of great woman DJs around me who also have a family and have to organise it. Like every mom by the way.
The only advice I’m always given is to be yourself and believe in yourself. Push through your doubts and fears and do what you really feel..

The only advice I m always given is be yourself and belive in you. Go over your doubts and fears and do what you really feel.

4. Nedavno si govorila o problemima vezanih za vođenje velike underground etikete kao što je Mobilee. Šta je bila tvoja najveća lekcija kao A&R (Artist i Rooster menadžer – koji potpisuje izdanja) i kao neko ko mora da stoji iza sve svo vreme?

Ako vodiš “veliku” kompaniju ili etiketu, naravno da je pritisak veći. Čovek treba da hrani to čudovište kao što mi kažemo i da nastavi sa tim. Ponekad ne možete da napravite odluke čisto sa kreativne strane. To me je malo držalo u zatvoru zato što sam pre svega DJ i veliki obožavatelj muzike. Bila sam malo uplašena da ću izgubiti to i zato sam sve stopirala.

4. You’ve recently spoke about the issues of running a major underground label like Mobilee. What was the biggest lesson when it comes to being A&R and someone who was behind it all the time?

If you are running a “big “ company or label of course the pressure is bigger. You have to feed the monster as we are saying and keep it going. Sometimes you can’t make decisions only from a creative point of view. That kept my a bit in prison because first of all I’m a dj and big music lover. I was a bit afraid that I was losing this and that’s why I stopped it all.

5. Šta možemo u budućnosti da očekujemo od SoUs etikete kada je u pitanju nova muzika i novi artisti?

Nisam pravila nikakve planove za sada jer se koncentrišem na lični učinak. Nov EP stiže u martu od mene i radimo na nekim remiksima za svoj album SoMe.

5. What can we expect in future on SoUs imprint when it comes to new music and new artists?

I haven’t make any plans for now and instead am just concentrating on my personal output. A new EP is coming in March from me and we are working on remixes for my album SoMe.

6. Na IMS-u (International Music Summit) ove godine je Black Madonna uz mnoge ženske DJ-eve govorila o disbalansu u muzičkoj industriji kada su u pitanju dame. Šta misliš da je ključ za više balansiranu industriju?

Vrlo sam srećna sa prošlom 2017. zato što je to godina novih, mladih i talentovanih DJ žena. Budućnost je ženska i to već sada može da se oseti.

6. On IMS this year Black Madonna and many female DJs spoke about the imbalance in music industry for the ladies. What do you think is the key to having more balanced industry?

I’m very happy about last year. Because it was the year of new young talented DJ women. The future is female and you can feel this already.

7. Za kraj reci nam koja je tvoja omiljena dancefloor “ubica od pesme” i šta može publika od tebe da očekuje sa srpsku Novu Godinu u Beogradu kada će biti tvoj nastup sa Rodriguez Jr?

Uh, vrlo sam intuitivna i videćemo kako će ići. Volim Srbiju generalno i uvek se trudim da idem uz flow, pokušavajući da osetim vibe večeri. Ne bi bilo fer da jednu pesmu imenujem.

7. For the end tell us currently favorite dancefloor killer track and what can a crowd expect for Serbian NYE in Belgrade for you upcoming show with Rodriguez Jr?

Oh, I’m very intuitive, so let’s see how it goes. I love Serbia in general and always go with the flow and try to get the vibe of the night. It would not be fair to name only one track.

Hvala Anja što si podelila svoje misli i vreme sa nama!

Thank you Anja for sharing your thoughts and time with us!

Anja Schneider @SoundCloud @Facebook @Instagram @Official Site

SoUs Music @Facebook @SoundCloud @Twitter

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